This overlay promotes the Lalaloopsy Girls Crazy Hair dolls where kids can style their hairstyles with wands. This unit demonstrates the hairstyling feature of the toy by letting the user interact with the dolls with virtual wand. There's also a small quiz about the characters along with a video commercial you can watch. I worked on the art direction with our design team in Serbia along with doing some design and light animation work for the interactivity.
The 728x90 unit that lets the user expand the overlay from roll over.
The landing screen of the overlay with the dolls having their default hairstyle. The user can also choose to watch the featured video and/or pick an answer option on the character quiz below.
The wand is actually the user's mouse cursor when it hovers over the unit. When the user clicks on the doll on the right, her hair starts to transform to the new style.
This frame shows the hairstyle results of both dolls after their transformation.
This frame shows a sampler quiz result on the bottom after choosing a character answer.
The user can choose to view the commercial video within the unit.
